Even though the 2015 Cricket World Cup is just now moving into the quarter-finals, it has already served as a stage to the biggest sporting event in history: to wit, the India vs Pakistan match played at South Australia’s Adelaide Oval.
Most Westerners assume the Olympics or the FIFA World Cup are the world’s biggest sports fixtures. Yet the last India vs Pakistan Cricket World Cup game, played in 2011, was watched by an estimated 988 million people. The audience figure eclipsed that of both the 2012 London Olympic Games Opening Ceremony and the 2010 FIFA World Cup Final (figures for the 2014 Final have not yet been released). Continue reading